Business challenge:
A major financial services client needed a partner to help manage a consumer fulfillment program that involved both promotional items and print collateral. The client wanted to mail out a high-end tech gift, along with print material, as part of a promotion to select targeted customers.
ASW’s solution:
ASW partnered with top retail brand to source the requested tech product and worked with a common carrier to ensure that the high-valued products were delivered securely to the residential customers.
Execution:
ASW purchased the product directly from the retail brand at wholesale pricing. Once the selected recipients went through a qualification process with the client, ASW's fulfillment staff kitted the product with multiple pieces of the client's print collateral. The items were repackaged and shipped to the recipients within three business days.
ASW’s competitive advantage:
- Vast experience handling fulfillment programs for a diverse clientele, including the financial services industry
- Strategic location in NE Ohio meant shorter shipping time, on average
- Branded merchandise distributor since 1996
- Dedicated account manager
- Large, secure warehouse space for inventoried items
- Ability to combine both print and promotional product fulfillment
- In-house kitting and re-packaging services
- Direct vendor relationships to source and ship high-end product at discounted rates
Key Benefits:
ASW helped the financial services client reach its targeted audience with a high-end gift packaged seamlessly with its own marketing material. ASW procured the product and kitted it with the client's own existing collateral. (Had the client not had the print material, ASW would have also arranged for the printing of all materials.) The gift was able to be packed in its original retail packaging, along with the print materials, into mailers ready for shipment. ASW's quick turnaround and direct relationship with the carrier enabled the client's targeted customers to receive their gifts quickly and securely.