Business challenge:
A manufacturer of soap and skin care products made with 100% natural ingredients needed a new distribution partner. It's existing partner was neither able to satisfactorily design a complete retail distribution plan, nor able to scale to match the client's growth.
ASW’s solution:
ASW designed and implemented a plan to consolidate all product distribution in the United States for retailers and distributors, eliminating the need for duplicate services. ASW created an improved retail interface for customers to place orders.
Execution:
The client called ASW for an exploratory conversation. After an in-depth review, ASW implemented a plan for retail distribution that included:
- Moving the original inventory to the ASW shared services facility in Northeast Ohio
- Developing store-ready pallets
- Building store displays
- Handling all inbound inventory
- Establishing a process for retail fulfillment
- Kitting products into sets for display and for sale
- Brokering transportation services to give the client the best value
ASW’s competitive advantage:
- 35+ years of fulfillment experience distributing brand name products
- Strategic location with access to 60%of the U.S. market within one-day delivery
- Customized program offerings
- Online inventory capabilities
- High-performance call center
Key Benefits:
ASW created a cost-effective, efficient process across all U.S. retail distribution channels.
- The client can focus on the sales program and is able to manage its entire U.S. distribution from a single location
- Client is able to serve retailers, e-tailers, and distributors through one solution
- Client can track inventory levels
- ASW packs shipper displays
- Merchandise (whether it is cartons,displays, or product sets) arrives at the retailer ready for sale