Business challenge:
With nearly 30,000 full-time employees and comprised of over a dozen brands, a major retailer needed one partner able to implement and manage an employee merchandising program across all brands. The client needed a solution that could reach every employee. Additionally, it needed a partner with the knowledge and commitment to provide regular sales and technological support.
ASW’s solution:
After consulting with the client to assess its needs, ASW outlined a one-stop solution to address the client's merchandising concerns across its brands. ASW created an advanced custom online platform on which each specific brand has its own store. This allows users to select their individual divisions from the main storefront and shop within that specific brand. The online store offers multiple, pre-approved payment options.
Execution:
Having an existing business relationship, the client was well-aware of ASW's commitment to providing superior service. ASW designed a technological platform able to service all company brands, which is accessible to every employee. The custom online store for exclusive use by the client's employees, has a retail-feel with B2B functionality. Through global procurement, ASW provides access to a wide-variety of fashion-forward apparel and accessories available in assorted colors complementary to brand colors. ASW provides superior customer service, including ongoing collaboration with a dedicated support team to handle inquiries, marketing promotions, graphic design support, and quality control to ensure brand integrity.
ASW’s competitive advantage:
- Extensive track record of delivering branded solutions for businesses and protecting brand integrity
- Expertise in creating and managing custom B2B ecommerce stores for large clients
- Vast experience handling fulfillment programs for a diverse clientele, including the retail industry
- Branded merchandise distributor since 1996
- Dedicated account manager and support team
- Extensive network to leverage collective spend to achieve cost savings
- Membership in exclusive buying group offering discounted pricing of up to 30% on products from many of the top suppliers in the advertising specialty industry
- Large, secure warehouse space for inventoried items
- Strategic location in NE Ohio allowing for shorter shipping time, on average, across the U.S. and Canada
- In-house value-added services (kitting, packaging, gift sets, etc.)
- Same-day shipping on orders for inventoried items
- Courier drop off and customer pickup options available
- Dropship and on-demand item fulfillment also available
Key Benefits:
- Single, customized online platform accessible only to approved company personnel
- 24-7 access to a retail-like employee store virtually stocked with a wide-variety of
fashion-forward apparel and accessories marked at varying price points - Multiple payment options
- Ability to provide merchandise made-to-order at no financial risk to client
- Greater efficiency and lower costs
- Assurance of integrity across all brands
- Reliable access to experienced sales team